Matte coating is one of the most iconic finishing options that is widely used to give your product a professional look. When it comes to CBD display boxes, overall visual appeal becomes crucial to hit the maximum targeted audience and increase sales volume. Matte coating not only makes packaging attractive on store shelves but also increases the apparent value of the product as well.
Among the array of multiple coating options, matte coating gained fame for its unique, subtle, and sophisticated look. Whether you are a retailer, manufacturer, or consumer, there is a need to understand the pros and cons of matte coating on custom boxes. So, let’s dive into this post and know whether this technique suits your packaging needs.
Matte coating is a final touch of packaging boxes that gives a non-glossy or dull coat to packaging paper sheets which makes them smoother than glossy sheets. In simple words,
“An outstanding, polished finish that is produced by receiving every drop of ink from the inkjet printer to give the packaging a flat look”
if you prefer a worn-out look matte coating is the way to go. It is a combo of subtle, non-glossy lamination, perfect for any product packaging.
Of course! Matte coating allows exceptional printing techniques that not only make your CBD display case a marketing tool. But more than that increase your CBD brand perception in markets. Further information checkpoints below:
There are many benefits and drawbacks of matte coating on display boxes, but here we compile 10 main ones that you need to know.
Pros
Matte coating gives your packaging boxes a stunning and premium look that elevates your brand image. It reduces reflection, so the information or important text of products is prominently displayed on boxes from afar.
Cons
Matte coating catches finger printers more than glossy. The boxes often need cleaning for a pristine look. Specific designs or lively colors less appear on the matte coating as compared to the glossy.
Pros
Matte coatings help businesses create a unique identity in the market by differentiating CBD display packaging. You can add your brand logo to increase the perceived value of items.
Cons
Matte coating becoming popular in many packaging sectors, thus it might be difficult to achieve specific designs and finishes.
Pros
Matte coatings offer designers more creative opportunities to add a variety of textures and visual effects into CBD product boxes. An array of diverse designs with stunning colors increase the visibility of the product.
Cons
Compared to glossy or high-quality other finishes, matte coatings may not be suitable with all design techniques or materials, which could limit some creative options.
Pros
Matte coatings can be made with ecological and environmentally friendly materials. The eco-friendly material helps to reduce waste and promote sustainability.
Cons
Environmentally friendly matte coating compositions may not be as durable or effective. The cost of matte coating varies per region and other factors.
Pros
Matte coating offers a protective barrier against humidity, moisture, dust, and other debris. The sturdy coating helps to keep the item in pristine condition during shipping of storage.
Cons
Matte coating is less resistant than a glossy coating, especially in high retail traffic. Manufacturers should carefully consider the right design or material to meet requirements.
Pros
The matte coating boosts the value of your packaging by adding a subtle and flat texture. The soft-touch matte finish gives your package a unique yet elegant look.
Cons
Sometimes matte finishing makes your packaging dull and dismal which leads to a decrease the product value and brand awareness as well. For example, if you are in the Barbie doll business, matte coating decreases the overall appeal of your Barbie look. So, consider the bright and shiny finish for doll boxes.
Pros
Matte coatings offer UV defense, they can help stop the fading of bright and vivid colors or images on CBD boxes. Overall, it prevents the surface of boxes from indoor or outdoor lighting or UV rays.
Cons
Even if matte coatings offer some UV protection, long-term exposure to solid sunlight or UV lighting cannot completely command or prevent the fading of colors.
Pros
Matte coating is an ag-to option for customers who prefer non-glossy packaging. Yes, Matte coating promotes simplicity with a sophisticated touch.
Cons
As different individuals have different tastes, Matte coating cannot hit the potential customers’ desires. It needs keen attention to avoid any shine on the glossy texture of the surface.
Pros
Matte coatings offer a simple elegance. This coating is perfect for brands marking for a minimalist yet impactful look for retail shelves.
Cons
Matte coatings may require extra time and means throughout the printing process, possibly increasing the production costs compared to glossy sheets.
Pros
The solid feel of the matte coating increases user experience by enabling better grip and handling of CBD boxes.
Cons
Matte coatings may fade over time as a result of handling these boxes feeling harder, which could reduce the packaging’s physical grip by customers.
CBD display boxes play a vital role in the presentation of goods in the markets. When it comes to outclass finishing of packaging “matte coating” gained fame for its sophisticated texture and smoothness. Matte coating is the best option for businesses that refer to minimalist design and a touch of extra glance in their packaging line. Overall, there some many pros and cons precisely highlighted above for brands and customers’ consideration.