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333 Texas Street, Suite 1300, Shreveport, Louisiana, 71101, USA
inquiry@thecannabisboxes.com
333 Texas Street, Suite 1300, Shreveport, Louisiana, 71101, USA
Beyond bud, are you ready to level up your cannabis experience? Well, different color palettes can evoke the emotions of cannabis enthusiasts, transform their moods, and create lasting vibes.
As shoppers move through a busy market, the colors that brands pick can really change their feelings, buying choices, and assessment of how they see your brand. Vibrant and lively color schemes of packaging strengthen your bond with customers and ensure their loyalty. Let’s take a closer look at how 7 different color palettes attract customers in the cannabis market.
Color psychology explains how color palettes can trigger someone’s emotions and ideas, affecting how people feel about a brand. Studies show that 93% of customers decide to purchase a product just because of the color combination of the packaging and the visual appeal of how the product looks actually. It means cannabis brand packaging designers need to consider the colors carefully while deciding on their color choices. Color choices help cannabis brands to share their story and connect with the people they want to reach.
7 Colors that work magically to influence customers
Green is the most associated color with weed. It represents the color of health, nature, tranquility, and serenity. Green shows purity and a natural personality. The green color is a popular choice among brands seeking to highlight their organic products in competitive markets. Brands can use green colors to show they care about sustainability. It also entices eco-conscious and health-conscious customers who not only care about their health but about nature as well.
Blue is considered a sort of peaceful color, which induces emotions and some evidence of relaxation. It is frequently featured on cannabis packaging to convey serenity and security. This color is effective in attracting customers who wish to feel calmer, less anxious, or in pain. It shows trust and calmness. We know blue stands for peace, and also that a part of the consumer buys products is based on trust with all these known brands adding this extra touch of tranquility their buyers are sure to buy.
Brown and soft green bring feelings of being real and down to earth. Brands who choose these shades are aiming to speak with the eco-friendly folk of their audience, those who care about natural ingredients and being gentler to Mother Earth. These colors would give that warm, friendly feel to it beloved by many of the eco-conscious consumers.
Black-white combination, some brands use black and white colors in design packaging to make their boxes look very simple but classic. This technique makes packaging highly appealing, allowing the product to speak for itself. Black is an exceptional sophistication and elegance color that not only neatly exhibits your cannabis products, but also draws customers, who wish to attempt their new white version of a leafed product without all the extra decorations.
Yellow =Happiness! Yellow is associated with joyful, positive, and mood-brightening feelings. Cannabis brands can opt for using yellow in their packaging, as fun and joy are the emotions they want to represent through a range of color combinations. Sunshine is yellow and brands use the color of light to kill anxiety and depression. This is what energizes people who are after fun times. This color creates an inviting atmosphere that encourages using the products.
Purple — Luxury, Creativity & Elegance Purple, therefore, is a cannabis brand to attracts the market or expresses a unique personality as an artist that brings creativity. It helps in separating your products from the crowd and serves as a stylish way to present them. draw in rich people seeking high-end experiences. The purple color is essential in the cannabis industry for its reputation of quality that both brings medical customers and recreational users who seek a potent THC high.
Red is a powerful color, it grabs the attention of potential customers and will be a color they remember each time on unbox their product. It is eye-catching and moves emotions thus it is a compelling choice for brands in the fun market. As this is a color that represents liveliness and vitality, it can be effective for someone who wants to attract people looking for an entertaining experience. But it’s a presence that either divides or refreshes and can come off as harsh to the wrong set of ears.
Cannabis packaging color choice is critical to the quality of cannabis, too. It shows how consumers think about brands and consume items. Famous cannabis brands can make powerful identities that resonate with their market.
Colors have the power to evoke the emotions of customers and help in driving sales. The cannabis industry should start to embrace what benefits colors can provide their brands, and with the continued growth of this space in consumer culture understanding is fundamental for those that want to differentiate themselves.
