Why Your Cannabis Packaging Is Hurting Sales & How to Fix?

Struggling to sell your cannabis products? OR want to know why your cannabis packaging is hurting sales? If the answer is yes, luckily you have landed in the right place.

The packaging design for your cannabis product is important in establishing your brand and building a loyal customer base. First impression counts in numerous ways.

In this blog post, we are going to discuss why your cannabis brand packaging is hurting sales and how to fix it.

Why Your Cannabis Packaging Is Hurting Sales?

Poor Design or Unclear Branding

All packaging efforts are gone wasted when your packaging is of poor design and unclear branding. Poor design includes cluttered layouts and hard-to-read fonts that would confuse customers. Unclear branding is all about lacking brand identity and consistency.

Non-Compliant or Overcomplicated Packaging

Cannabis packaging is completed only when all legal requirements are being met with compliance. Packaging that is hard to open or understand refers to overcomplicated packaging. If your cannabis packaging comes with these two mistakes, unfortunately you can’t improve sales.

Ignoring Sustainability

In an era of eco-consciousness, ignoring sustainability doesn’t make any sense but unfortunately many cannabis brands are doing it. This is completely a missed marketing opportunity to target eco-friendly customers because they mostly avoid wasteful packaging.

Lack of Shelf Impact

Packaging that doesn’t stand out on a shelve is wasteful packaging. Shelf presence demands attractive packaging where you use stylish fonts, unique colors and attractive shapes to grab attention of customers. Using dull or generic colors or shapes lacks shelf impact, resulting in decreased sales.

How to Fix your Cannabis Packaging for Better Sales?

Invest in Professional Design

Branding plays an important role in making your brand appealing in front of customers. Without branding and appealing graphics, you can’t catch the attention of both new and potential customers. Use consistent colors, logos and tones that go with your brand forever.

Focus on Compliance + Simplicity

Cannabis packaging should comply with local/ state laws to ensure packaging safety. If any product is 18+, you should meet child-proof packaging standards by mentioning essential information on packaging. Make it easy to open, recycle and understand for customers.

Go Green

This time when sustainability is at its peak, there is no excuse of preferring traditional packaging over sustainable packaging. Choose eco-friendly materials like cardboard or kraft that can be easily recycled. Print text that promote eco-friendly practices to target eco-conscious customers. A win-win situation.

Test the Packaging

After designing packaging, get real feedback from customers to assess how beautiful your brand packaging is. Do A/B testing with different designs and formats that you think currently trending in the cannabis market and perfect one to make your packaging truly remarkable.

First Impressions Matter: Why Bad Packaging Hurt Sales?

Boring packaging not only hurt sales but also brand reputation and growth in the longer run. Packaging is the first thing that customers usually get noticed and if it’s boring or dull, you will definitely lose customers. Try to make your brand’s first impression count but how?

With these tips & tricks, you could easily make your packaging appealing.

Follow latest cannabis packaging trends.
Keep your target audience in your mind.
Apply required customizations to make it more appealing & customer-friendly.
Do competitor analysis and try to come up with something different and unique.

Ending Thoughts!

Why your cannabis packaging is hurting sales? Hopefully you got an idea now why boring packaging is no more attracting customers, not increase sales and enhance brand reputation. Cannabis packaging needs not only to be stylish but also must follow legal standards. The above-mentioned cannabis packaging mistakes should be ignored at any cost and fix them on time.