Want to make your store stand out and catch customers’ eyes?
Custom folding boxes are the perfect option to do that! These bright and unique packaging options can also serve as amazing in-store displays to show off your products and increase sales.
Whether you own a small shop or a large brand store, custom-printed folding boxes provide many creative ways to improve your branding and in-store displays.
In this article, we will look at 7 smart ways to use them—supported by retail ideas and expert advice, to turn casual shoppers into loyal buyers.
Let’s get started!
Folding boxes are not just for packaging. They are a way to show your brand’s personality. They are made from strong materials like cardboard or kraft paper.
You can make them your own with bright colors, logos, and special designs with the help of a custom packaging company.
A study in 2023 by the Point of Purchase Advertising International (POPAI) found that 70% of buying choices happen in-store.
This means appealing displays are very important. Folding boxes meet all the needs. They are friendly to the environment, budget-friendly, and simple to put together. This makes them great for businesses that want to be noticed.
Change folding boxes into displays that tell a story. A skincare brand, for instance, might create boxes in calming blue and green colors, stacked to look like a spa tower.
You can add cutouts or windows to show the products inside. This method uses storytelling, which, according to a 2022 Nielsen report, boosts customer interest by 20%.
A good tip is to align your box design with seasonal themes, such as holidays or summer, for more attraction.
Get customers to engage with your products by changing folding boxes into hands-on stations. A cosmetics store could use stacked boxes to show testers. Each box can have a label for different shades or products. A little humor—like “Try before you buy, because nobody wants a lipstick surprise!”—can make the experience fun to remember.
These displays keep people in the store longer, which can lead to more sales, according to Retail Customer Experience magazine.
Height gets noticed. Arrange custom folding boxes in fun shapes, like pyramids or slanted shelves, to grab attention.
Use bright colors or shiny finishes to make them stand out. A study in the Journal of Retailing from 2024 found that taller displays can boost product visibility by 30%.
Just make sure the boxes are strong enough to hold weight—no one wants a big mess in the store!
Got a special release?
Make it stand out with folding boxes made just for limited-edition items.
Use nice finishes like embossing or shiny prints to show that it’s “exclusive.” Put these boxes on countertops or close to checkouts to encourage impulse buys.
Data from Shopify shows that 40% of people are more likely to buy when products feel “special.” A nice touch: Add a QR code on the box that links to your website for easy reordering.
Folding boxes can also serve as modular shelves for a clean, modern style. You can place them in neat patterns or grids to show off small items like accessories or snacks.
This way is cost-effective and simple to change when you launch new products. Packaging Digest says that modular displays are 25% better at showing different items without confusing customers. Plus, they look great on Instagram— hello, free advertising!
Sustainability is good for business. Create folding boxes using eco-friendly materials. Use strong messages like “100% Recyclable” or “Made with Love for the Planet.”
A study from Cone Communications in 2023 revealed that 78% of consumers prefer brands that practice sustainability. Put these boxes in busy areas to highlight your green efforts. This benefits everyone: you help the planet, and customers feel good about buying from you.
Create excitement with in-store displays that also promote your brand. Use special folding boxes to hold giveaways, samples, or contest entries.
For example, a coffee shop could stack boxes for a “Spin to Win” game, giving out discounts or free items. This fun approach, according to a 2024 Harvard Business Review article, boosts customer loyalty by 15%.
Place these displays close to the entrances or exits to get more people to see them.
In-store displays powered by custom folding boxes can turn casual browsers into loyal buyers.
With creativity and strategy, these versatile tools can amplify your brand’s story. Dive in, have fun, and make your store unforgettable!
If you need customized folding boxes for your brand, let us know, and we will get it done in no time.