In cannabis industry, customer expectations are high and competition is fierce so packaging is a vital part for the success of your brand.
Packaging mistakes in cannabis industry should be avoided at any cost no matter what type of boxes you design.
Ensuring legal compliance for custom weed boxes is not just about avoiding penalties, it’s about building brand trust, protecting customers and staying competitive.
In this blog post, we are going to share 5 common packaging mistakes that should be avoided when designing custom printed weed boxes.
The following are 5 main mistakes that should be avoided when designing weed box packaging.
As compared to other industries, cannabis industry is considered as the most heavily regulated industry. Each state and country have its own packaging rules. A beautifully designed won’t much mean if it doesn’t comply with the law.
The consequences of ignoring compliance can result in:
It is best to stay updated with the regulations of your region so mistake can’t be done. This thing ensures better protection, enhance brand image and build customer trust. So, do not take this thing for granted.
The main purpose of packaging is to protect the inside product. Protection is a key to win customer trust and increase sales. No one wants to open a box of weed that looks like it’s been sitting on shelves for months.
How to avoid this mistake? Consider using durable and sturdy packaging materials that keep weed items safe during storage & shipping. A well packed product brings smiles on customers face and they would return back for sure in the future.
No doubt creativity is important but functionality should never be sacrificed. Custom packaging boxes that are hard to open, reseal or dispose of frustrates customers to a greater extent.
If your packaging needs extra effort, customers may look elsewhere. Convenience matters today due to limited time. So, ensure packaging is easy to open and designs are not complicated to understand for customers.
Packaging is often the first interaction customer has with your brand so do every effort to make it memorable. Too often, brands make the mistake of using generic and old packaging designs that are hard to stand out on shelves.
Customize your weed boxes so they would get the attention of customers. Incorporate branding elements like brand name, logo and theme. Invest in eye-catching and appealing packaging designs that grabs attention quickly.
Customers today prefer those brands who follow sustainability trends. Sustainability has now become a competition not only to gain competitive advantage but also to impress eco-conscious customers.
By following eco-friendly packaging practices, you not only gain the attention of eco-conscious customers but also protect planet. Use recyclable and eco-friendly packaging materials that are easy to dispose of.
Print sustainability messages, quotes or sayings to tell the importance of eco-friendliness to those who do not have much information.
The cannabis industry is a competitive industry, and packaging can be the deciding factor between a one-time purchase and a loyal customer.
By avoiding these 5 packaging mistakes when designing custom weed boxes, you can strengthen and protect your brand’s reputation.
At The Cannabis Boxes USA, we manufacture those custom printed weed boxes that fulfills both legal and compliance requirements. You can contact us by sending a quote.