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inquiry@thecannabisboxes.com
333 Texas Street, Suite 1300, Shreveport, Louisiana, 71101, USA
Cannabis packaging shouldn’t be overlooked during the Christmas holiday. Like cosmetics, luxury and gift items, cannabis products should also be packed in aesthetically appealing packaging.
Festive packaging makes customers’ decisions easier when they are stuck between choosing your product or a competitor’s product. This blog post highlights 5 festive cannabis packaging trends dominating Christmas sales. Continue reading!
Let’s talk about the latest 5 packaging trends that are in demand right now and are less commonly used by brands.
Limited edition holiday designs are only useful till the season comes to an end. Simple packaging works fine all year round, but during Christmas, people demand something that feels special and attracts them.
If we think from a customer perspective, two products are placed side by side. One wraps in simple packaging, and the other has snowflakes, winter colors, and clearly says “Holiday Edition” somewhere on it. Which one feels more like a gift?
Absolutely, that one which comes in holiday edition packaging. One surprising thing about limited-edition holiday packaging is that it creates urgency. Customers want to purchase before the festive event or season ends.
This one is a practical trend, but it makes a massive difference in sales if done in the right way. During the holiday time period, cannabis products that come in gift-ready packaging stand out compared to other products that come in generic packaging.
You have to make packaging both compliant and exactly gift-worthy. Custom printed boxes with magnetic closures look premium and make them a better option for gifting. Additionally, small details inside the box can make a bigger impact.
Tubes and jars with labels designed to look festive rather than medicinal. The kind of packaging where you don’t need to wrap it or put it in a gift bag because it already looks intentional.
Eco-friendly packaging is a small gesture, but it will definitely deliver a bigger impact. Customers are now more conscious about packaging waste, and they want to give preference to those brands that promote eco-friendliness.
For cannabis brands, it is quite easy and affordable to use recyclable materials. It’s not only about promoting eco-friendliness, but it also gives cannabis packaging a minimalistic touch.
Additionally, natural materials also look better for holiday gifting. The rustic and simple look makes products even more appealing than stylish packaging does. You may print “Fully recyclable packaging” or “Made from 100% recycled materials” typo words on custom printed box packaging.
Customers spend more during holidays than usual. Do you know that with small finishes or customization, you can make packaging look expensive? Yes, premium finishes justify higher prices just because of their precious look.
Embossing, debossing, spot UV, etc, are all luxurious finishing effects and change the way customers see or feel your product packaging. In this scenario, they are even willing to pay higher prices because the whole presentation backs up that higher price tag.
People want to give holiday gifts that will be remembered by recipients for longer. Multi-product boxes with custom inserts, magnetic closures, and high-end finishes are not only liked by them but also instantly sell.
Sometimes, cannabis packaging demands playful and interactive themes that set them apart at Christmas-type events. This works best when you use them with urgency discounts, offers, and limited-time promotional offers.
Retro color palettes and vintage Santa illustrations that look like they came from the 1950s bring a smile to customers’ faces, and they feel special. Hence, cannabis packaging doesn’t look to be too serious to let customers move to another option.
Why are we talking about it? Because Christmas is emotional, customers have certain feelings tied to festive colors, themes, images, and feelings from the holiday season. When your packaging taps into that nostalgia, it creates an instant connection.
These 5 festive cannabis packaging trends are not happening; they are generating sales for brands. Cannabis brands that have adapted to these trends make a bigger impact during past holiday seasons.
So, you don’t need to follow trends the same way everyone else does. You just need to think about what works best for your brand and target Audience. The Cannabis Boxes help you choose the right packaging trend for the holiday season. We are here to help. You can request a free consultation or simply call now.
